Many small business owners have learned to make the internet world work hard for them. They’ve established an online following through social media networking, and maintain an active, complete website with an updated blog and tons of relevant information. But many more have not.
Here are a few things you need to have taken care of before you dive into the world of social media integration:
- Check your security. Small business financial theft and fraud is one of the fastest growing crimes that the FBI is taking on. It’s a $100 million dollar problem. Watch your back. The threat to small businesses is very real, and you need good security software. Monitor your social media and keep your staff in line by making sure they are following protocol.
- Back it up. Don’t have a forehead slapping moment when your computer crashes and you lose days, or even weeks, worth of work. Run the back up every day.
- Know what your software can do for you. Most small business owners pay for a lot of features they never get to use. Check out the websites owned by the developers of your software. Take a few minutes to tour the features, and make sure that you can use anything that will make your life easier.
- Be awesome online. Even if you are a “small” small business, you need to have an online presence that is polished, interesting, and alive. Your customers are looking for you online; maybe before they walk through your door.
- Amplify your local voice. When you are ready to make your social media speak to your customers, draw them in, and offer them a chance to react to what your business offers, contact us.
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