Location-Based Marketing: No longer Hollywood science fiction.

Get ready folks, because coming over the horizon is a new marketing shift that is going to blow away lot of people. The new marketing buzz word you will be hearing around the office is Near Field Communications (NFC) and yes… this new technology is strait out of Hollywood science fiction. Quietly the infrastructure for this Location-Based Marketing revolution is being put into place as more and more people are purchasing and powering up their new smart phones.

NFC technology facilitates the quick dissemination of rich media content to consumer’s cell phones in market areas where customers are more inclined to act upon digital call- to-actions. Examples of this could include ideas like Nike adverting new shoes to people working out at the gym, Ketle One Vodka alerting bar patrons to their new premium beverage or movie goers asked to give their opinion about next summer’s blockbuster trailer on their cell phone while standing in line for their popcorn with butter. There seems to be no end to the possibilities associated with NFC tags.

As the roll out of NFC enable devices continues, we will soon begin to see advertisers spending less of their budgets on print media and more of their dollars in other areas with NFC targeted ads. The concept is easy to get here…Why use an expensive “Shot Gun” blast like print media when you can employ a “Sniper Round” NFC alert and engage an inclined consumer?

Recently an NFC campaign for hoteltonight.com produced stunning results. The company, which sells last minute deals on hotel rooms, wanted to promote their new cell phone app. Screen ads were used over a six month period in airports in San Francisco and New York City where interested NFC users could download the hoteltonight.com app. After racking up 15,000 engagements they found that more than half of the users downloaded the app to either their iPhone or Andriod device.

Advertising is just one of the areas where NFC technology and devices will be influential. Already in Japan, the technology has re-fashioned the individual smart phone into a digital wallet or purse; with simple point and shoot payment action. As well as, quick dissemination of information from one device to another, such as, bumping phones together to trade business card information.

This new digital marketing horizon is not far off… Consider contacting us to learn more about Location-Based Marketing.