3 ways to address Location-Based Customer Feedback Privacy Concerns

Studies of Privacy in Location-Based Applications show that in general, people have significant concerns about broadcasting their location to others. These concerns may be one of the main reasons that Location-Based Customer Feedback services have been slow to enter the mainstream.  The changing social norms that come with new developments in technology will undoubtedly help Location-Based Customer Feedback grow to become an integral part of a small business’ marketing plan. Attitudes about location information will shift over time. Until then, you can help your customers relax a bit by integrating these three tips into your marketing plan.

1. The Opt-Out; There may be some concern that “big brother is watching” when a customer checks in at a physical location. To keep that concern from weighing in on whether they decide to check in or not, it’s important to remind them that they can choose to limit the availability of that information.  Facebook offers its users the option to customize their location information. By default, friends can check you in. But a customer can limit that by changing their security settings. Be ready to speak intelligently to your customers about Facebook policies and options.
2. Tip the Scales; By offering a rewards program to your customers who check in, you give them more of a reason to take a moment to announce to 400 of their closest friends where they are spending their busy Saturday afternoon. When they go the extra mile and complement your business, or write a review, take a moment to acknowledge them.
3. Educate you customer; A more technically savvy user will be more likely to check in at your location from their mobile device than someone who isn’t as comfortable with the process. If you are encouraging your customers to use a Location-Based Customer Feedback application, it’s important that you (and your staff) become familiar enough with the action that you can show them how to use it if they ask for help.

For more information on Location-Based Customer Feedback, please contact us.