Facebook has become vitally important for every business. Whether you have a physical location or not, with a few clicks, your potential customers can see uncensored opinions from people who have experienced what you have to offer. Word of mouth advertising has reached a new level of importance in the marketing plan of the business owner.
For business owners who are immersed in the day to day operations of making the place run smoothly, stopping to check their Facebook page is going to fall pretty low on the list of priorities. It may not seem crucial. Actually, many potential customers will be doing a search on Facebook to check and see what people are saying before they drive across town to check you out. If someone in your community came up against a growly employee, or had to stand in line too long, or just didn’t like your French fries, it could cost you another customer. So it’s important to stay on top of what’s being said on your Facebook page; especially with the larger number of people who are willing to check in at your place of business and comment using their smart phone while they are actually there. Those in-the-moment reactions to your business carry a lot of weight. Maybe more than a well thought out ad campaign.
This is an incredible opportunity. Social Media offers the business person a means by which to actually engage their customers instead of just talking at them via normal advertising channels. When it comes to Social ROI, the money won’t start coming your way until you get your arms around what’s happening on your Facebook page. If you are doing a great job of engaging your customers, you are also handling any negativity swiftly, and that activity automatically extends your Facebook page to your physical location.
For more information on how to use social media to your advantage and integrate it into your marketing plan, contact us.
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