Customer Relationship Management Is Easy and Immediate with Hyper Local Social Media

While some people might believe social media is a passing fad, they’d be wrong. As a savvy business owner, you’re well-aware that this type of media is here to stay – and that it can have a big effect on your business.

Developing and maintaining your customer base is one of your major focal points. Social media allows you to quickly reach out to your existing customers and interact directly with them, showing them that you are responsive to their needs and suggestions. This builds loyalty and positive word-of-mouth, which will increase your business in the long run.

Happy customers broadcasting their experiences on social media can easily earn you a lot of attention – but so can unhappy customers. Good news spreads fast; bad news spreads even faster. Luckily, you can improve upon these relationships just as easily. Social media allows you the opportunity to enhance – and even repair – customer relationships.

You know that it is key to reward your most loyal customers and appease those who report a negative experience.

With just a little clever customer relationship management at the local level, you can quickly and effectively address reviews  (both good and bad) on social media. Your positive message can go viral and be seen by many in a short amount of time. With only a small expense on your part (for example, a gift card to make up for a negative experience right as it happens at a particular location, a free dessert for a local loyal customer), your location-based marketing efforts can stretch far and wide. 

You're provided with a separate social page for each of your business locations. When a customer "checks in" to a location via CheckInPage, he or she will be presented with a Facebook Page-like "Wall" and other similar tools created specifically for real-time feedback at that location. You can reward such engagement and unveil information that no other tool can extract - your customer's honest thoughts and impressions at any particular location right as each is taking place! CheckInPage introduces hyper local social media and is by far the most powerful, mutually beneficial tool to date.

Encourage your customers to report their experiences – positive or negative – directly to you. By doing so, you have the chance to immediately rectify a problem or reward a loyal customer. Setting the record straight allows you to be seen favorably, increasing the chances that a negative experience could actually increase business to your location. Never be afraid of critiques – instead, use it as an opportunity to win over a whole new set of customers with your positive response.

Take advantage of all the new social media – including CheckInPage.com – to improve your customer relationships where it counts most - at the local level. Contact us today to find out how we can help you. Let us help your good news travel fast from the place it originates.